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Technological innovation, collaboration between agents and destinations and health trust are key elements to get out of the crisis provoked by Covid-19 according to these students of the Bachelor’s Degree in Tourism, who also submitted their initiatives to the Confederation of Regional Business Organizations in Murcia (CROEM) for their possible regional development.
This has been one of the conclusions exposed in a meeting organised by the UCAM on the occasion of the World Tourism Day, in which Esther Tenza, director general for Competitiveness and Tourism Quality of the Region of Murcia, and Nick Montgomery, manager of the La Manga Club, have participated.
A total of 60 students from the Bachelor’s Degree in Tourism and from the Master’s Degrees Innovation and Tourism Marketing, and Hospitality Management will assist in the International Tourism Trade Fair
Taleb Rifai, Secretary General of the World Tourism Organization, and José Luis Mendoza, UCAM’s president, signed a memorandum in the presence of the Secretary of State for Tourism, Isabel Borrego
