Intelligent Management for the Tourism Industry

	Course
Place:	On Campus (Murcia) or Online
Duration:	3 weeks
Hours:	60 hours
Visits:	1 per week
Schedule:	Monday to Friday 09:00-14:00 or 16:00-21:00
Dates On Campus: Dates Online):	September/ January/ July 6 - 24 de julio
Credits:	6 ECTS
Minimum:	10 students
Price:	2.915€/curse (On campus) - 935€/curse (Online

Services Included
1 Professor/tutor for free
Accommodation
Breakfast and lunch (excluding weekends)
Transport Card (Murcia city)
Teaching materials
UCAM welcome pack
Murcia city guided tour
UCAM Course Completion Certificate
1 company visit per week
Airport transfer to Murcia or Pick up services are not incluided

Objectives
To know how to apply the acquired knowledge and to develop problem-solving skills in the fields of tourism marketing and innovation.
Acquire initiative and entrepreneurial spirit to launch projects related to innovation and marketing in the tourism sector.
Acquire skills through the teaching-learning process that allow students to continue their self-training in the fields of innovation and marketing.

Andrés Muñoz

Phd

C.V

Senior lecturer in the Technical School at the Catholic University of Murcia (UCAM), Spain. Prof. Mr. Muñoz obtained his PhD in Computer Science in 2011 at the University of Murcia.

Pilar Barra Hernández

Phd

C.V

Lecturer in the Faculty of Legal Science and Business at the Catholic University of Murcia (UCAM), Spain. She holds a PhD in Economics from the Universidad de Alicante and a Master in Communication from the Universitat Oberta de Catalunya.

Margarita Capdepón

Phd

C.V

Lecturer in the Department of Tourism at the Catholic University of Murcia (UCAM), Spain. She obtained her PhD in Tourism Geography in 2013 at the University of Alicante.

Jorge López Carratala

Phd

C.V

Lecturer in the Department of Tourism at the Catholic University of Murcia (UCAM), Spain. Hi obtained her PhD in Tourism Geography in 2014 at the University of Valencia.

María Dolores Gil Quiles

Phd

C.V

Lecturer in the Department of Tourism at the Catholic University of Murcia (UCAM), Spain. She obtained her PhD in Tourism in 2014 at the Catholic University of Murcia.

Nicolás Gonzálvez Gallego

Phd

C.V

PhD in Business Sciences. Main areas of activity: project manager of European and national projects linked to innovation in different areas; institutional and communication assistance; and teaching in business and tourism masters programmes.

Nick Montgomery

Phd

C.V

Graduated from the École Hôtelière de Lausanne, Switzerland . He has been involved in the hospitality sector 28 years holding managerial positions in 12 hotels in 9 different countries over 3 separate continents. Presently, he is one the most important consultant in the hospitality sector. Hi is a professor at the Master in Hospitality Management program at UCAM.