Intelligent Management for the Tourism Industry

Place: On Campus (Murcia) or Online
Duration: 3 weeks
Hours: 60 hours
Visits: 1 per week
Schedule: Monday to Friday 09:00-14:00
or 16:00-21:00

Dates On Campus:

Dates Online):

September/ January/ July

6 - 24 de julio 

Credits: 6 ECTS
Minimum: 10 students

2.915€/curse (On campus) - 

935€/curse (Online


Services Included
1 Professor/tutor for free
Breakfast and lunch (excluding weekends)
Transport Card (Murcia city)
Teaching materials
UCAM welcome pack
Murcia city guided tour
UCAM Course Completion Certificate
1 company visit per week
Airport transfer to Murcia or Pick up services are not incluided
  • To know how to apply the acquired knowledge and to develop problem-solving skills in the fields of tourism marketing and innovation.
  • Acquire initiative and entrepreneurial spirit to launch projects related to innovation and marketing in the tourism sector.
  • Acquire skills through the teaching-learning process that allow students to continue their self-training in the fields of innovation and marketing.