- Obligatory(OB): 30
- Business Internships (PE): 6
- Optional (Specialization module) (OP): 15
- End of Master Project (TFM): 9
- Total Credits: 60
Schedule and exams
Note: Core Modules from November to March.
Module I. Social, Economic and Legal Environment (5 ECTS)
Together with experts from the respective fields, the student will learn and debate about the culture and context in which companies and societies are currently operating in. An initial understanding and foundation of the bigger picture are essential to the successful application of the skills the student will acquire throughout the course.
- Geo-Strategic International Analysis
- International Economic Environment
- Main Macro-Economic Trends
- World Economic Context: EU and Spain
- Legal Environment for Companies
Module II. Accounting and Finance (5 ECTS)
Managing resources are one of the most important activities of businessmen. This module will give the student a clear understanding of the utility of accountancy as a mean to simplify financial information and improve decision-making processes..
- Fundamentals of Financial Accounting
- Analysis and Interpretation of Financial Statements
- Operative Regulations in the Financial Environment
- Short and Long Term Financial Planning
Module III. Trade Management and Marketing (5 ECTS)
In this module, students will discover the creation of value as a result of the commercial efficiency of a company and its marketing strategy, finding application in the company specific mix of product, price, place and promotion related aspects.
- Fundamentals of Marketing
- Consumer Behavior
- Online Marketing Strategies
- Commercial Planning
Module IV. Human Resources and Managerial Skills (7 ECTS)
A good leader not only excels in stimulating his team to produce effective and efficient results but also manages in a way that facilitates his employees’ full potential. Personnel management and human resources planning require specific tangible and tacit capabilities and know-how which this module addresses in detail.
- Human Resources Planning
- Coaching Techniques
- Corporate Social Responsibility
- Leadership and Team Management
- Business Ethics
Module V. Business Strategies (8 ECTS)
This module will elaborate how to master the different instruments and means needed to develop a long-term strategy in today’s business world. This module will provide you with specific tools to integrate into a company, thereby yielding cutting edge strategies for the business’ respective market.
- Strategic Management Processes
- Quality Management
- Knowledge Management
- Innovation Management
- Reputation Management
- Globalization and Internationalization Strategies
Note: Specialization Module from March to May.
Module VI. Financial Management and Business Organization (15 ECTS)
As a specialization module, Financial Management and Business Organization will assist the student in understanding and identifying problems and solutions in the financial context of a business, applying concepts, techniques and methods adopted by top companies all around the world. The student will be able to make informed decisions about investments, financial resources’ management and funding, as well as about the main agents of the financial system.
- Business Financial Environment
- International Financial Management
- Analysis of Business Viability
- Evaluation and Selection of Investment Projects
- Business Valuation Models
- Applied Statistics Software
- Business Information Systems
- Firm Re-engineering and Lean Management
- Business Creation
Note: Practical Module until June
Module VII. Business Internships (6 ECTS)
Participation in the daily activities and managerial tasks of a company by means of a 150 hours internship that will give the student hands-on work experience. Supervised by a tutor, MBA students can assist the assigned company in tackling challenges and identifying new solutions for growth. UCAM can place MBA students in top national and multinational companies such as Siemens, Repsol, El Pozo, Hero, Estrella de Levante, Grupo Garcia Carrión, Vidal or Antena 3.
Module VIII. End of Master Project (9 ECTS)
The aim of the students’ final master’s project is the evaluation of all of the outcomes of learning associated with the MBA. This is done by creating a solid paperwork (Master’s thesis). Students will be assigned an individual faculty member as a supervisor of their work, guiding and counseling them, and providing them a strategic and methodological framework as well as general support in theory.
As it is a new degree that does not replace a pre-existing one at this university, in this case, it does not proceed to the establishment of the extinction period (assumption that is only contemplated when there are coexisting old degrees (titles)).
This Internal Quality Assurance System Procedure aims to establish the way in which the San Antonio Catholic University of Murcia (Universidad Católica San Antonio de Murcia) (UCAM) guarantees the planning and development of its teaching curriculum program, as well as providing itself with mechanisms to carry out the correct extinction of the title. This procedure is applicable to all official degrees (titles) offered by Universidad Católica San Antonio de Murcia, as well as to UCAM interest groups, including students, companies, Admin staff, Research staff, public administration, and society in general.
Applicable regulations and recognition tables for the Master's Degree in Marketing and Communication.
You can consult the Guide for credit recognition and transfers here
Universidad Católica San Antonio has developed the Regulations on Recognition and Transfer of Credits for Bachelor's and Master's degrees, in which the following basic rules are considered, as established in the applicable legislation:
A) Recognition of basic curriculum credits
- Degrees attached to the same area of knowledge. At least 36 credits corresponding to basic curriculum subjects in said branch could be considered to be recognized.
- Degrees assigned to a different area of knowledge. The credits obtained in subjects of basic curriculum that belong to the same area of knowledge of the destination title will be subject to recognition.
B) Recognition of other remaining credits
The rest of the credits may be recognized by the University, taking into account the adequacy between the skills and knowledge associated with the remaining subjects taken by the student, or being associated with prior accredited professional and work experience, and those provided in the curriculum plan, or cross-transversal ones.
The credits corresponding to the Final Degree Project (Final Degree Project and Final Master Project cannot be recognized.
C) Recognition of social-cultural activities
At least 6 credits will be recognized, depending on each study plan, for any participation in university activities of a cultural, sports, student representation, solidarity and cooperation type. This type of credits will generally be attributed as for the credits of elective subjects.
D) Subjects will not be partially recognized.