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Master´s Degree Online inInnovation and Tourism Marketing

Curriculum

Schedule and exams

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To obtain the Master’s Degree in Tourism Innovation and Marketing, all students must successfully complete the Master’s Thesis (TFM). The 6 ECTS credits for the TFM will assess whether the student has attained the general and specific learning outcomes of the Master’s programme.

This dissertation must be focused on assessing the competences associated with the Master’s degree and will be defended in public (at an authorised venue) once the student has successfully completed all the credits in the Master’s curriculum, with the exception of those corresponding to the dissertation.

Its content and length must be commensurate with the 6 ECTS credits allocated to it; consequently, the number of hours the student spends working on it to complete the project will correspond to those credits.

Internships in companies or other organisations for students on the Master’s Degree in Tourism Innovation and Marketing.

The aim of this optional module is to introduce students to the business environment. For students, this module provides an opportunity to put the training they have received into practice and to complement their academic education with real-world work experience, to further develop their knowledge, skills and attitudes, and to foster teamwork. Internships must be carried out in a company or other organisation and are worth 6 ECTS credits, equivalent to 150 hours.

The purpose of this Quality Assurance System Procedure is to establish the system to be applied in the management of Internships that form part of the curriculum or of voluntary extracurricular placements. It applies to the management of work placements during an academic year, and extends to students, university services and institutions involved in the organisation of these placements.

Internship coordinator:

Entry requirements
Applicants for this degree programme must hold a Bachelor’s degree in various fields of study and wish to acquire or expand their knowledge in the field of design and the management of operations focused on innovation and marketing within the tourism sector.

Therefore, applicants should demonstrate an interest in the tourism sector as a whole and in innovative processes relating to commercialisation, creativity, marketing, tourism product design, distribution and communication. They should also demonstrate an interest in new technologies applied within this sector.

Entry and admission criteria
The entry requirements for the Master’s programme are set out in Royal Decree 1393/2007 of 29 October and in Order ECI 3858/2007 of 27 December.

Hold a university degree or equivalent qualification that entitles the holder to university entry.
Meet the academic requirements set by the respective national education systems for entry to university, for students from education systems in Member States of the European Union and for students from education systems in non-Member States of the European Union which have signed international agreements applicable in this regard, on a reciprocal basis. [Article 38(5) of Organic Law 2/2006 of 3 May on Education, and Article 17(3) of Royal Decree 806/2006 of 30 June].
Students will be awarded the Master’s Degree in Tourism Innovation and Marketing

Postgraduate admission procedure
What is the postgraduate admission process?
Its purpose is to apply for a place on the Master’s programme offered at our university. Once the admission deadline has passed, the programme’s management will select the candidates and notify both those who have been admitted and those who have not.

Documents to be submitted as part of the postgraduate admissions process
A copy of your National Identity Card (DNI), Foreigner Identification Number (NIE) or passport (front and back).
Your degree certificate (front and back) or proof of qualification granting entry to the master’s programme.
An academic transcript showing your final average mark on a scale of 10.
Please note:
These are the standard mandatory documents required for all master’s programmes. Please bear in mind that, depending on the master’s programme you choose, you may be asked to provide additional documents. Should you need to provide certified copies of any of these documents, the Central Registry will contact you.

Contact: 968278800  - secretariapostgrado@ucam.edu

The Universidad Católica San Antonio has drawn up the Regulations on the Recognition and Transfer of Credits for Undergraduate and Master’s programmes, which set out the following basic rules, as established in the applicable legislation:

 

A) Recognition of credits for core modules in Undergraduate programmes

Degree programmes within the same field of study – Provided that the degree programme to which the student is seeking admission belongs to the same field of study, all credits for core modules may be recognised.

 

B) Recognition of other credits

The remaining credits may be recognised by the university, taking into account the alignment between the skills and knowledge associated with the other modules completed by the student, or with prior accredited professional and work experience, and those set out in the curriculum or which are of a cross-disciplinary nature.

Credits corresponding to the Final Year Project (TFG) and Master’s Thesis (TFM) shall not be eligible for recognition.

 

C) Recognition of socio-cultural activities

A maximum of 10 per cent of the total credits in the curriculum may be recognised, towards the elective component, for university cultural, sporting, student representation, charitable and cooperation activities.

 

D) Partially completed modules may not be recognised

 

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Credit Recognition Tables 

As this is a new degree programme that does not replace any pre-existing one at this university, it is not appropriate in this case to establish a phase-out period (a scenario that is only considered when there are curricula for older degree programmes).

 

The University has a Procedure for the Planning, Development and Discontinuation of Degree Programmes (PCL 05):

The purpose of this Internal Quality Assurance System Procedure is to establish the manner in which the Catholic University of San Antonio in Murcia (UCAM) ensures the planning and development of its degree programmes, as well as to provide mechanisms for the proper discontinuation of degree programmes. This procedure applies to all official degree programmes offered by the Catholic University of San Antonio in Murcia, as well as to UCAM’s stakeholders (students, businesses, administrative and support staff, academic staff, public administration, society in general, etc.).

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