“University studies in digitisation are essential for tourism”
José Luis Mendoza García, Director of Institutional Relations at UCAM, has been a speaker at this event, which is one of the most important in the world in the tourism sector, held in Barcelona this week.
José Luis Mendoza García took part in the round table 'Investing in people and attracting talent in the tourism industry', as part of the'Future of Tourism World Summit', which is being held in Barcelona this week. The director of Institutional Relations of UCAM stressed that ''universities have to focus on companies, on innovation, and on finding a student profile that fits the sector''. He also added that ''we must change the approach to education that we have offered so far in order to respond to the needs of an outdated sector, which must face the challenges of digitisation''.
Mendoza García was accompanied by Benoît-Etienne Domenget, CEO of Somet Education; Max Trejo, General Secretary of the World Youth Organization; and Eva Menor, President of the Economic Development, Tourism and the Trade Department of the Barcelona Provincial Council.
In terms of internationalisation, José Luis Mendoza García explained that the objective ''is to make visa processes quicker and more flexible, and to jointly promote la Marca España (Made in Spain) and our universities''. Additionally, he stated that ''we must take advantage of the new blockchain technology, digitally identifying the tourist, in order to trace, identify and retain those tourist who come here''.