The former commissioner of the Women's National Basketball Association Donna Orender, graces UCAM with  a speech about sports and marketing to a group of students from more than twenty countries  including Spain, Poland, Uganda, United States, Sri Lanka, Iran, Romania and Turkey, to name a few.

Orender, is one of the most important sport personalities in the management and sports marketing industries in the United States. She visited UCAM with the managers of La Manga Club (Jordi Robinat, chairman; Yves Pierre Gerbeau, non - executive chairman; Ricard Penadés, counselor ; MG Orender, counselor and Jose Asenjo, CEO) for joint projects of both institutions in teaching, research and sports tourism in the region.

Orender also had the opportunity to meet José Luis Mendoza, president of UCAM, who explained the model of supporting sports and UCAM athletes. The former commissioner of the WNBA was pleasantly surprised by the commitment of the university and dedication on helping athletes and teams.

“Sports have the power to change the world”

-Donna Orender

She cited in her lecture that she gave to the group of students of Faculty of Sport on Sports Marketing and Management the power of motivation and words of encouragement to find their way and their vocation: "You must believe in yourself and believe in what you do. If you do not, nobody will do it for you. Put the focus on a target. Having a goal and pursue it.” Orender said.

She cited in her lecture that "You must believe in yourself and believe in what you do. If you do not, nobody will do it for you. Put the focus on a target. Have a goal and pursue it.” Word of motivation for students who are finding their way in their respective vocations.

Backed with her inspiring WNBA career, she also highlighted the importance of sport as a global force that reaches all corners of the globe: "Sport has the power to change the world."