According to the latest issue of UNWTO World Tourism Highlights, international tourist arrivals in 2016 reached 1,235 million, representing an increase of 3.9% over the previous year. "In recent years, tourism has proven to be a strong and fruitful strand of economic activity with a great capacity to contribute to national economic recovery as it generates billions of dollars in exports and creates millions of jobs. This has happened in destinations around the world, but particularly in Europe which is striving to consolidate its escape from one of the worst economic periods of its history", said Taleb Rifai, UNWTO Secretary-General, at the opening of the Global Tourism Forum Spain in Madrid. In addition, International tourism represents 7% of the world's exports in goods and services. Tourism has grown faster than world trade for the past five years.  Travel and tourism industry provides 9.4% of employment, generating 277 million jobs around the world, and is expected to grow over 3.9% per year in the next decade, (according to Oxford Economics). Tourism involves other key sectors as catering, events, entertainment, wellness, sport, golf courses, among others, thus impacting majorly on labour supply. 
In conclusion, tourism has become one of the largest and fastest-growing economic sectors in the world and, therefore, its development is vital for global economy. This development increases the demand for qualified professionals who are adapted to the reality of new productive structures and the changes on business management. In this sense, Spain, one of the most competitive tourism destination, plays the role of world leader in tourism development and research which makes it the perfect choice for students interested in the tourism industry.


Ginesa Martínez del Vas, PhD.

Director of the Master’s Degree in Innovation and Tourism Management. gmvas@ucam.edu

Head of the Tourism Department and Lecturer in the Department of Tourism at Catholic University of Murcia (UCAM). PhD. in Tourism from the University of Alicante, Bachelor’s Degree in Geography and History and Degree in Philosophy from the University of Murcia. She has professional background in tourism consulting and quality management, as well as research experience in Tourism Planning.


Pilar Barra Hernández, PhD.

Academic Coordinator of the Master’s Degree in Innovation and Tourism Management. The new global tourism environment. Knowledge and management of customer and markets. Internship.

She holds a PhD in Economics from the Universidad de Alicante and a Master in Communication from the Universitat Oberta de Catalunya. Throughout her career she has combined teaching, research and university management. She is lecturer at the UCAM and coordinates the Master’s Degree in Innovation and Tourism Marketing.

Margarita Capdepón Frías, PhD.

The new global tourism environment. The public support to the development of technology in tourism. Master Final Project.

Lecturer in the Tourism Department at Catholic University of Murcia (UCAM). PhD. in Tourism from the University of Alicante, Bachelor’s Degree in Geography with Honors, Degree in Tourism Management, Master’s Degree in Planning and Tourism Management and Master’s Degree in Management of Natural Protected Areas. As a member of various research groups, she has participated in several national and international projects.

Nicolás Gonzálvez Gallego, PhD.

Innovation applied to tourism business models.

PhD. in Business Sciences. Main areas of activity: project manager of European and national projects; institutional communication assistance and teaching in business and tourism masters degree programs.

Resurrección Rodríguez Gil

Innovation applied to the management of tourism businesses.

Lecturer in the Tourism Department at Catholic University of Murcia (UCAM). Collaborator in European Project DECOLLE, and SONETT Project for the Development of Tourism in Underdeveloped Regions. Degree in Hospitality Studies at Murcia University Tourism School, Upgraded within European Bolonia in UCAM.


Mari Cruz Cádiz Gómez

Innovation applied to tourism processes.

Bachelor’s Degree in Communication (University of Valencia), MBA, Diplomate in Cooperation for Development and Diplomate in High International Studies by the International Studies Society. She has completed in Germany and Belgium. She collaborates with different international institutions working as expert for improving competitiveness of tourist private sector public organizations. Since 2004 she works at the Spanish Institute for Tourist Quality as Technical Manager and since 2008 she coordinates international teams and projects.

Andrés Muñoz Ortega, PhD.

Technologies applied to tourism.

Senior lecturer in the Polytechnical School at the Catholic University of Murcia (UCAM), Spain. He obtained his PhD in Computer Science in 2011 at the University of Murcia. He has published more than 50 scientific papers in international journals and conferences related to ambient intelligence, multiagent systems and innovation in Education. He participates as editor in the Journal of Ambient Intelligence and Smart Environments and he has been pointed General Chair of the International Conference on Intelligent Environments 2017.

Rosa Sánchez Molla

Technologies applied to tourism.

Digital Marketing & Online Communication Professional with over 12 years of international experience in the Hospitality and Travel industry. Early in her career she collaborated on various tourism research projects led by Alicante University, The CEU University in La Paz, Bolivia and the University of Tamaulipas, in Ciudad Victoria, Mexico. Later,  she specialised in Online Marketing and Web Project Management, working overseas for top level companies such as VisitBritain (London and NY), Maybourne Hotels Group (London) and, in Spain, for Agencia Valenciana de Turismo (Generalitat Valenciana), Insignia Marketing Club-MIC Ltd and Quara Group, among others.

Joantxo Llantada Sacramento

The public support to the development of technology in tourism.

Bachelor of Business Administration and Marketing. Since 1989 he works in the marketing department working in the development and management of the Autonomous Government of Valencia Tourist Info network, and since 1996 he works in the Marketing Department specially focused on marketing and promotion of products and markets of interest. More than 20 years of experience in marketing and product development services, services design, leisure, hospitality and tourism. He collaborates as a professional teacher in several Spanish academic institution.

Beatriz Correyero Ruíz. PhD.

Innovation and tourism marketing management.

PhD in Journalism (Universidad Complutense de Madrid). Vice Dean of the Degree in Journalism (UCAM). Member of the research group in History of Tourism (TURHIS). Member of the research group in Communication and New Media (DIGITALAC).  Experience as a journalist in Spanish Hotel and Catering Federation (Federación Española de Hostelería y Restauración, FEHR).  Professor of radio and multimedia journalism. Research areas: mass media, new technologies, tourism and propaganda.

Miguel A. Martí Escolano

Innovation and tourism marketing management.

He has eight years experience in the international marketing background, developing several marketing campaigns all over the world in the field of the higher education sector. He holds a degree in Marketing in ESIC business school and MBA at UCAM University. Among his professional career as Marketing Director, he is a lecturer of different masters and bachelors at UCAM in the field of Marketing and Leadership.


Raquel Villalba Trujillo

Innovation and tourism marketing management.

She holds a degree in Tourism from the Polytechnic University of Cartagena. To complete her education and training, she studied 3 Masters with 3 different specializations, MBA, Sales and marketing management, and the last, Management and direction of companies and tourism institutions. Besides she holds a PhD in economics (New technologies applied to tourism). All this, being combined with more than 12 years of experience in the tourism sector of the Region of Murcia.

Julia Rey

Innovation applied to the tourism business management.

She has a bachelor’s in Hotel Business Management from the Centro Superior de Hostelería de Galicia, with 15 years of experience in Operations Management and Revenue Management, both in hotel chains and independent hotels. She has seven years of experience in team training and postgraduate training in the field of Hospitality Management and Revenue Management. Currently, she is the head of department at BEONPRICE Academy, a division dedicated to specialised training in Revenue Management.

Javier Plitt-Stevens

Innovation applied to the tourism business management.

Electronic Engineer, MBA in Finance and PhD Candidate in Economics and Business Sciences focused in Hospitality Finance and Operations Research. After 12 years at the Argentinian Air Force as Quality Control Manager and Aircraft Accident Investigator (Cranfield University, UK), he joined Hyatt International Hotels in Rooms Division. He became the Associate Director of Rooms at La Manga Club Resort, and is the responsible for Las Lomas Village Hotel. Now, he is in charge of the Training, Development and Selection of Human Resources at La Manga Club.

Josep Ivars Baidal, PhD.

The public support to the development of technology in tourism.

Doctor in Geography and Master in Tourism. Professor in Regional Geography and Tourism at Alicante  University. He has combined university teaching with tourism research and different positions in public organisms. He is the author of different publications, both in books and scientific journals, nationals and  internationals such as Annals of Tourism Research or Tourism Management.

Mayo de Juan Vigaray

Knowledge and management of customer and markets.

Associate professor in Marketing and Market Research at the University of Alicante (UA). Author of several books on marketing, among them 'Comercialización y retailing' (Marketing and retailing) and 'Valores de los consumidores' (Consumer values), as well as articles on retailing. Research work focused on shopping behaviour, retailing, experiential marketing and educational innovation research, fields in which she has published several high-impact articles. Her teaching hours are shared between UA and the IÉSEG at the University of Lille (Lille and Paris, France).