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Master´s Degree in

Sports Marketing

Credits

 
 
 
  •  Compulsory (CO)): 40
  •  External Practices (EP): 10
  •  End of Degree Project (EDP): 10
  • Total Credits: 60

Curriculum

SPORTS MARKETING (6 ECTS)
Marketing Research
Marketing Plan
New Technologies and Big Data
 
COMMUNICATION IN SPORTS (6 ECTS)
Communication Plan
Broadcasts Rights
On-line Communication Media
Storytelling
Crisis Management
 
SOCIAL MEDIA MANAGEMENT (6 ECTS)
Social Media Marketing “Community Management”
Basis of Online Marketing Campaigns
Social Media | Brand(ed) Content
Social Media Crisis Management
BRAND IMAGE (6 ECTS)
Image Rights and Trademark Registration
Branding in Sports
Management and Planning of Corporative Image
SPONSORSHIP (6 ECTS)
Sponsored Brands
Sponsored Entities
Micro-Sponsorships
Sponsoring Strategies
CORPORATE SOCIAL RESPONSABILITY (4 ECTS)
The Importance of CSR in Marketing
Practical Cases of Reference
Needs and Opportunities
STUDY CASES (10 ECTS)
Brands
Companies
Vents Organisation
EXTERNAL INTERNSHIPS (10 ECTS)
FINAL THESIS 10 ECTS)

Comunicación en Organizaciones Deportivas

CERTIFICATE IN COMMUNICATION IN SPORTS ORGANIZATIONS

COMMUNICATION ISSUES IN SPORTS ORGANIZATIONS

MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact

SOCIAL MEDIA STRATEGIES IN SPORTS ORGANIZATIONS

MODULE 1: Social Media and the Changing Organizational Environment
MODULE 2: Social Media Content and Engaging Audiences
MODULE 3: Social Media and Organizational Governance
MODULE 4: Social Media Strategies

PUBLIC RELATIONS IN SPORTS ORGANIZATIONS

MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media

MARKETING IN SPORTS ORGANIZATIONS

MODULE 1: Sport Marketing and Branding
MODULE 2: Sports Marketing and Digital and Social Media
MODULE 3: Sponsorship and Sales
MODULE 4: Create a Successful Marketing Plan

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