MBA Sports Management
*Master in Continuing Education
Curriculum
| Legal Aspects | ||
| Subject type | Type | ECTS |
| Legal Aspect of Sports Management, Direction and Sponsorship | OB | 4 |
| Total credits | 4 | |
| Sports Marketing and Communications | ||
| Subject type | Type | ECTS |
| Sports Marketing | OB | 6 |
| Sports Communication and Protocol | OB | 4 |
| Total credits | 10 | |
| Planning, Human Resources and Financial Management | ||
| Subject type | Type | ECTS |
| Human Resources Management and Administration | OB | 3 |
| Strategic Planning | OB | 3 |
| Financial Management | OB | 4 |
| Total credits | 10 | |
| Sports Equipment, Facilities and Quality | ||
| Subject type | Type | ECTS |
| Quality and Sustainability in Sports | OB | 3 |
| Morphology and Planning of Sports Facilities and Equipment | OB | 4 |
| Organization and Management of Sports Services and Events in Facilities | OB | 3 |
| Total credits | 10 | |
| Corporate Social Responsibility | ||
| Subject type | Type | ECTS |
| Corporate Social Responsibility | OB | 3 |
| Total credits | 3 | |
| Sports Coaching | ||
| Subject type | Type | ECTS |
| Sports Coaching | OB | 3 |
| Total credits | 3 | |
| External Placements (Professional Profile) | ||
| Subject type | Type | ECTS |
| External Placements | OB | 10 |
| Total credits | 10 | |
| Final Thesis | ||
| Subject type | Type | ECTS |
| Professional Final Thesis | OB | 10 |
| Total credits | 10 | |
Certificate in sports marketing and sponsorship
Course 1: Sport marketing pillars.
- Module 1: Introduction to sports marketing.
- Module 2: Sports marketing methods and tools.
- Module 3: Creating a sports marketing plan.
- Module 4: Integration.
Course 2: Sports sponsorship.
- Module 1: Sports brand management.
- Module 2: Finding potential sponsors.
- Module 3: Preparing and closing an sponsorship sale.
- Module 4: Integration.
Course 3: Sports sponsorship activation.
- Module 1: Activation of sponsorship.
- Module 2: Types of activation.
- Module 3: Key sponsorship indicators.
- Module 4: Integration.
Course 4: Sports products and services management.
- Module 1: Management of products and services.
- Module 2: Executing the products and services plan.
- Module 3: Product development strategy.
- Module 4: Integration.
Academic Calendar
The program will be held from Monday to Thursday, from 4:00 pm until 9:00 pm.