The UCAM Faculty of Social Sciences and Communication has been training top professionals since the institution was founded. To this end, the Murcia Campus is equipped with the most advanced technologies and state-of-the-art facilities, such as a TV studio, Radio Studio, Continuity, Virtual Reality Room and a Drone Hub, which have grown in line with the evolving training needs of the sector.

Our graduates work in advertising agencies and large national and international companies, where they carry out tasks related to the field of communication, such as Hero, Movistar+, PcComponentes, Google Marketing Solutions, Ogilvy, Publicis Media, Atresmedia, the press, digital portals, radio stations, etc.

Inspiring content

The UCAM Bachelor's Degree in Audiovisual Communication, with almost three decades of experience, stands out for its ability to adapt to the context and demands of the industry (regional, national and even international). More than 800 students have already graduated from this programme. In this effort to adjust the programme to the reality of the audiovisual market, a new update of the content is being launched, incorporating both the latest technological advances affecting the product and addressing the challenging trends in the prevailing narrative.

New challenges in journalism

Telling good stories is not enough these days. Journalism professionals must master artificial intelligence to produce and edit multimedia content, publish on multiple platforms and social media, verify information to combat fake news, and manage the communication and reputation of public and private institutions. UCAM takes on these challenges and offers a Bachelor's Degree in Journalism with comprehensive training that combines technological innovation, humanism and a solid practical education. In addition, the Faculty and the University of Limerick offer a double degree in Journalism (English and Spanish) for students who wish to complete their studies in Ireland (UCAM - University of Limerick).

Emotion generators

UCAM has adapted the Bachelor's Degree in Advertising, Public Relations and Content Marketing to the new demands of the sector, changing the name and the syllabus. Market transformations caused by the expansion of digital platforms and the consequent increase in the creation of audiovisual brand content, artificial intelligence as a cross-cutting technology and the internationalisation of quality content require students to be prepared with these new skills, adapted to the new professional profiles of commercial and strategic communication in today's society.

International Relations: new programme in English

This week, the Inter-university Council approved this Bachelor's Degree in International Relations, which will be offered by the UCAM Faculty of Social Sciences and Communication. Given its international scope, it will be taught in English at the Murcia Campus starting next academic year (2025-26). 

This new UCAM degree meets the demand for professionals in the field of internationalisation of multinational companies, global trade, international politics, development cooperation and human rights.  

Offering an ideal educational path for students from all over the world who seek to understand and engage with the contemporary international environment, the programme boasts a teaching team with close links to the sector, enabling students to gain first-hand experience in the fields of diplomacy, global trade and geopolitical security. 

Pre-enrolment now open
 Full academic programme
Contact: 
968 278 800 / info@ucam.edu