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Curriculum

Legal Aspects
Subject type Type ECTS
Legal Aspect of Sports Management, Direction and Sponsorship OB 4
Total credits   4
Sports Marketing and Communications
Subject type Type ECTS
Sports Marketing OB 6
Sports Communication and Protocol OB 4
Total credits   10
Planning, Human Resources and Financial Management
Subject type Type ECTS
Human Resources Management and Administration OB 3
Strategic Planning OB 3
Financial Management  OB 4
Total credits   10
Sports Equipment, Facilities and Quality
Subject type Type ECTS
Quality and Sustainability in Sports OB 3
Morphology and Planning of Sports Facilities and Equipment OB 4
Organization and Management of Sports Services and Events in Facilities OB 3
Total credits   10
Corporate Social Responsibility
Subject type Type ECTS
Corporate Social Responsibility OB 3
Total credits   3
Sports Coaching
Subject type Type ECTS
Sports Coaching  OB 3
Total credits   3
External Placements  (Professional Profile)
Subject type Type ECTS
External Placements OB 10
Total credits   10
Final Thesis
Subject type Type ECTS
Professional Final Thesis OB 10
Total credits   10

CERTIFICATE IN SPORTS MARKETING AND SPONSORSHIP

Certificate in sports marketing and sponsorship

Course 1: Sport marketing pillars.

  • Module 1: Introduction to sports marketing.
  • Module 2: Sports marketing methods and tools.
  • Module 3: Creating a sports marketing plan.
  • Module 4: Integration.

Course 2: Sports sponsorship.

  • Module 1: Sports brand management.
  • Module 2: Finding potential sponsors.
  • Module 3: Preparing and closing an sponsorship sale.
  • Module 4: Integration.

Course 3: Sports sponsorship activation.

  • Module 1: Activation of sponsorship.
  • Module 2: Types of activation.
  • Module 3: Key sponsorship indicators.
  • Module 4: Integration.

Course 4: Sports products and services management.

  • Module 1: Management of products and services.
  • Module 2: Executing the products and services plan.
  • Module 3: Product development strategy.
  • Module 4: Integration.

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Academic Calendar

The program will be held from Monday to Thursday, from 4:00 pm until 9:00 pm. 
The presentation date will be Thursday, January 19, 2023. 

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