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Master´s Degree in

Sports Marketing


On Campus

ECTS Credits



6.900,00 €/Course




1 Course



¿Why studiying Sports Marketing with us?

  • Elite professors. 
  • Taught in English. 
  • Personal attention. 
  • Learning in action. 
  • Good internship opportunities. 
  • Spanish Language Courses

UCAM Experience

“Without a doubt, having completed this master's degree is one of the best decisions I have made for my future career. In this master's degree I have obtained a global vision of how the sports sector is structured today, as well as understanding the importance of sport in our days, and learning through the different practical work carried out during the master's degree. Besides being able to meet people from all over the world, who have become friends, in this master I have managed to have fun learning, something I had not done for a long time. Finally, the practices offered by the master in the world of football have allowed me to get a job in the professional area that I have always wanted to be. To everyone who wants to be in this sector, without a doubt, I recommend this master.”

Tomás Arroba - Master's in Sports Marketing 

Hombre con tablet en un estadio

Barça Innovation Hub

Logo Barsa Innovation Hub

UCAM Spanish Sports University has included in the registration fee the opportunity to take one of the programs of Barça Innovation Hub that is closely related to each master's program. For the Master in Sports Marketing, the Certificate in Communication in Sports Organizations is included, to complete the study plan with a highly valued and recommended area in the sports industry.

To find more information, the description of the certificate can be found in the "Curriculum" section.

Master´s Information

The content and development of this Master’s in Sports Marketing is constantly adapting itself in order to meet the professional requests and demands aimed at the sports marketing in marketing departments, institutions and facilities, as well as the design, management and development of marketing plans of any nature or volume, which is particularly important for the students for when they begin their professional practice.

During this current time of gradual adaptation in the European Higher Education Area, the continuity of graduate studies is essential for all students that are interested in this area of knowledge.

The current postgraduate study gives the students a high academic specialization and integration of their training options in the sports marketing area, facilitating a professional level of advanced training


The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions

Student profile

This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.

The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.

Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.

Alumnos UCAM

Student portal

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