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Young European artists train in marketing at UCAM

The Los Jerónimos Campus hosted the Art Marketing Training event, along with the final meeting of the European project Refresh+. Both events have allowed 11 European artists to learn about artistic marketing and how to promote their personal brands.

Fri, 16/09/2022 - 16:39

The Universidad Católica de Murcia, through the Faculties of
Communication and Sport, has hosted the final event of the international
project Refresh+. This cultural research, funded by the European
under the Creative Europe programme, has focused on the
development of emerging artists in Europe and the enhancement of European
cultural heritage based on the legends of the partner countries: Croatia,
Finland, Romania, Slovenia, and Spain.

The event has focused on training 11 European artists in basic marketing and
personal branding techniques to become future cultural references in Europe.
At the same time, the final meeting of the project and two panel discussion
tables have been organised in collaboration with the partners, aiming to
disseminate the good practices of the Murcian cultural industry with the
participants of this European project. Speakers included Manuel Cebrián,
Director of the Instituto de Industrias Culturales y de las Artes (Institute of
Cultural Industries and Arts of Murcia), along with Elena Azzedin (from the
artists residence Centro Negra
, in the town of Blanca), Claudia Orellana
(from Son Buenos, developers of BigUp!), Carlos Hernández Ruiz
(Estrenarte Festival), Juan Albaladejo (CreaJoven) and Amber Kay (from
Cuartel de Artillería).

The main aim of the Refresh+ project, which ends this month, is to contribute
to the orientation of new generations of European artists in strengthening
their capabilities in order to promote their independent and international
artistic career as well as their positioning in the market
. This project
culminates the artistic collaboration between UCAM and various European
universities and cultural industries that began in 2018 with the European
project Refresh, the precursor of the current cultural research.
Manuel Cebrián remarked during his speech that “projects like this showcase
the cultural industry of the Region of Murcia and help to promote talent in
the different arts. Such promotional initiatives are very important for the
Region. If we did not have these promotional platforms for young artists, this
industry would not develop.

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