With help of Centro de Documentación Publicitaria who donated the materials to the university, the students can now have the easy access to these classic materials for them to increase their knowledge in the field of Advertising and Communications.
The library of the Catholic University of Murcia has expanded the range of its books relating to advertising, graphic design and communication. Centro de Documentación Publicitaria donated books and highly acclaimed published case studies for the students to learn more on the frameworks and different cases in their chosen discipline. These materials are useful and valuable as these books are mostly classics, discontinued and hard to find titles; among them is the special reissue of the first book published in Spain on Advertising.
This effort is the result of the collaboration agreement signed between Centro de Documentación Publicitaria and UCAM.