The Universidad Católica San Antonio de Murcia has incorporated Quique Mira, renowned content creator on Instagram, as a global ambassador. With this alliance, Quique Mira will promote UCAM's core values - education, research, sport and evangelisation - through his content, focused on reflections and life experiences based on the principles of Catholicism.

This collaboration is part of the UCAM Ambassadors programme, which connects with content creators from different areas aligned with the core values of the institution. The initiative seeks to strengthen the presence of the University in the digital sphere, reaching new audiences organically. Quique Mira joins other renowned ambassadors such as Pablo Garna and Miraqueplan.

A bridge between the digital world and Catholic values

Quique Mira, Valencia-based influencer and director of the Aute project, uses his social networks, especially Instagram, to share positive messages of faith, Christian values and personal experiences. With more than 63,000 followers, his content inspires young people to reflect and connect with Gospel values.

UCAM, in its bid to reinforce its identity as a Catholic institution of reference, will support the creation of joint content between Quique Mira and the social media accounts of the University. The approach will bring the academic offerings and values of UCAM closer to the influencer's community, fostering a closer connection between followers and the University.

The incorporation of Quique Mira reinforces the commitment of UCAM to evangelisation and the dissemination of its values in a digitalised world, bringing the University closer to those who are looking for an education based on solid ethical and spiritual principles.