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Dña. Ginesa Martínez

Dña. Ginesa Martínez del Vas

Director of Master´s in Hospitality Management


Spain is a world power in the tourism industry with extensive experience in research and development, allowing us to build a wealth of knowledge, which we feel urged to pass on to our students. (This paragraph has a different font size to the rest of the document – see on web).

According to the latest issue of the UNWTO World Tourism Barometer, international tourist arrivals in 2014 reached 1.138 million, representing an increase of 4.7% over the previous year. "In recent years, tourism has proven to be a strong and fruitful strand of economic activity with a great capacity to contribute to national economic recovery as it generates billions of dollars in exports and creates millions of jobs. This has happened in destinations around the world, but particularly in Europe which is striving to consolidate its escape from one of the worst economic periods of its history", said Taleb Rifai, UNWTO Secretary-General, at the opening of the Global Tourism Forum Spain in Madrid. In addition the travel and tourism industry is a sector that provides 9.4% of employment, generating 277 million jobs around the world, and is expected to grow over 3.9% per year in the next decade, (according to Oxford Economics).

This data indicates that the tourism sector is vital and strategic for the global economy, thus increasing the demand for qualified professionals who are adapted to the reality of new productive structures based on the constant management of business transformation, as can be seen in the hospitality industry.

The tourism sector and, in particular, the hotel business is one that generates the highest rate of employment worldwide. The hospitality industry is closely related to other key sub-sectors of the development of tourist regions; catering, events, entertainment, wellness, sport, golf courses, among others, thus impacting majorly on labour supply. (line spacing different to beginning of document).