Media and Communications

  Course
Mode: On Campus
Language English
Duration 3 weeks, 60 contact hours
Fees €2,500 /student
Campus Murcia

Services provided:
1 Professor/tutor for free Professor/tutor for free
Accommodation (triple or double room upon availability)
Breakfast and lunch (excluded weekends)
Group airport transfer service (Alicante or Murcia San Javier)
Bus ticket  (Murcia city)
Teaching materials
UCAM welcome pack - Murcia city center tour
Objetives
To explore the field of Communication from different perspectives in order to get an holistic view.
To study Communication Basics from Storytelling to Visual Communication from a classical point of view to a contemporary digital perspective.
To analyze Institutional Communication offering a cross cultural context in order to understand nowadays Corporate Communication.
To understand Personnel Communication learning the basis of leadership and talent communication skills, together with Public Speaking abilities.
SCHEDULE
WEEK 1 - COMMUNICATIONS BASICS
Storytelling and Visual Communication (1 ECTS) Concepts background Elements of storytelling and visual communication Storytelling and visual communication as branding concepts Storytelling and visual communication as communication tools Professors: Dª Laura Cortés-Selva, International PhD and Marta Pérez-Escolar, PhD student
Digital Skills (1 ECTS) Managing online identity Building communities Monitoring online conversations Professors: D. José Manuel Noguera-Vivo, PhD; D. Josep Martínez-Polo, PhD student and D. Pedro Luis Pérez, PhD student  
SCHEDULE
WEEK 2 - INSTITUTIONAL COMMUNICATION
Cross-Cultural Communication (1 ECTS) Influence of national culture Interpersonal communication across cultures Professor: Dª Pilar Barra Hernández, PhD    
Corporate Communication (1 ECTS) What’s Corporate Communication? Internal Communication External Communication Case of Study: Fundación Universitaria San Antonio Professor: D. Pablo López-Guardiola
SCHEDULE
WEEK 3 - PERSONNEL COMMUNICATION
Talent & Leadership (1 ECTS) Leadership Capacities of a leader Social abilities and social intelligence Competences to motivate teams Professor: Dª Beatriz Peña-Acuña, International PhD    
Media training for Public Speaking (1 ECTS) Tailoring the Speech The introduction, the conclusion and the body of the speech Declamation: “the condiments of a good speech” The platform, visual aids, microphones, and other intimate enemies Recording student’s speeches Commenting student’s speeches Professor: D. Pablo Blesa-Aledo, PhD

Contact Us

International Admissions Office

 

(+34) 968 278 786

 

admissions@ucam.edu

 

international.ucam.edu

Teaching Staff