Media and Communications

  Course
Mode: On Campus
Language English
Duration 3 weeks, 60 contact hours
Fees 2.915€ /student
Campus Murcia

Services provided:
1 Professor/tutor for free Professor/tutor for free
Accommodation (triple or double room upon availability)
Breakfast and lunch (excluded weekends)
Group airport transfer service (Alicante or Murcia San Javier)
Bus ticket  (Murcia city)
Teaching materials
UCAM welcome pack - Murcia city center tour
Objetives
To explore the field of Communication from different perspectives in order to get an holistic view.
To study Communication Basics from Storytelling to Visual Communication from a classical point of view to a contemporary digital perspective.
To analyze Institutional Communication offering a cross cultural context in order to understand nowadays Corporate Communication.
To understand Personnel Communication learning the basis of leadership and talent communication skills, together with Public Speaking abilities.

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Schedule

COMMUNICATION BASICS

Week 1:  Storytelling and Visual Communication

  1. Concepts background
  2. Elements of storytelling and visual communication
  3. Storytelling and visual communication as branding concepts
  4. Storytelling and visual communication as communication tools

Professors: Dª Laura Cortés-Selva, International PhD & Marta Pérez-Escolar, PhD student…………………………………………………………………………..(1 ECTS)

Week 2: Digital Skills

1. Managing online identity.
2. Building communities.
3. Monitoring online conversations.
4. Creating institutional content at the internet.

Professors: D. José Manuel Noguera-Vivo, PhD; D. Josep Martínez-Polo, PhD student & D. Pedro Luis Pérez, PhD student………………............................................(1 ECTS)


INSTITUTIONAL COMMUNICATION

Week 3: 

Cross-cultural communication

  1. Influence of national culture
  2. Interpersonal communication across cultures 

Professor: Dª Pilar Barra Hernández, PhD……………………………………...(1 ECTS)

Corporate Communication

  1. What’s Corporate Communication?
  2. Internal Communication
  3. External Communication
  4. Case of Study: Fundación Universitaria San Antonio

Professor: D. Pablo López-Guardiola…………………………………………..(1 ECTS)


PERSONNEL COMMUNICATION

Week 3:

Talent & Leadership

  1. Leadership
  2. Capacities of a leader
  3. Social abilities and social intelligence
  4. Competences to motivate teams

Professor: Dª Beatriz Peña-Acuña, International PhD…………........................ (1 ECTS)

Media training for Public Speaking

  1. Tailoring the Speech.
  2. The introduction, the conclusion and the body of the speech.
  3. Declamation: “the condiments of a good speech”.
  4. The platform, visual aids, microphones, and other intimate enemies.  
  5. Recording student’s speeches.
  6. Commenting student’s speeches.

Professor: D. Pablo Blesa-Aledo, PhD………………...……………………….(1 ECTS)

Contact Us

International Admissions Office

 

(+34) 968 278 786

 

admissions@ucam.edu

 

international.ucam.edu

Teaching Staff