Sports Management

Mode: On Campus
Language English
Duration 3 weeks, 60 contact hours
Fees €-- /student
Campus Murcia

Services provided:
1 Professor/tutor for free Professor/tutor for free
Accommodation (triple or double room upon availability)
Breakfast and lunch (excluded weekends)
Group airport transfer service (Alicante or Murcia San Javier)
Bus ticket (Murcia city)
Teaching materials
UCAM welcome pack - Murcia city center tour
To respond to the current needs of the sports phenomenon, amongst which includes the specialization of sports managementprofessionals in each of the specific sport areas.
To acquire the knowledge, applied foundations and necessary skills for the correct development of associated marketing in sport organizations.
To achieve a knowledge of strategic planning for the successful development of a sport organization.
To acquire knowledge in the areas of economic management, financing, information systems and the creation of strategies in sport organisations.
To acquire knowledge through studying different case studies and through personal experience of the elite professors.
To acquire the knowledge, applied foundations and necessary tools for correct management processes, quality policies and sustainability in sports facilities.
Session 1: Introduction to tourism system. Point of view of a General Director at Elche (2nd division) Point of view of a Marketing Director at Salamanca (2nd division) Workshop          
Session 2: New age in LaLiga Globalization of LaLiga LaLiga Ambassadors Economic Control of LaLiga Image Rights Workshop      
Session 3: Corporate Communication, case of study: UCAM Business is image Creative Team Creative working workflows Working tools Sport as branding corporative strategic shield Merchandising and sports gear Successful sports marketing campaigns UCAM Athletes as University ambassadors
Session 4: “Creative Thinking and Innovation in Sport. Case study: Mexico´68 Olympics” Introduction to Creative Thinking & Innovation through real-life cases: Personality, Environment, Outcome, Process Point of view of a Marketing Director at Salamanca (2nd division) Remarks about being creative Wrong Ideas about being creative The Secrets of being creative Case study discussion: México´68 Olympics Workshop  
Session 1: “Redefinition of sport concept as a product and its exchange through the Internet” Redefinition of sport as a product Sports entities Website analysis & Ux A new model for Internet Workshop: UCAM Sports website analysis Discussion
Session 2: Fran de Paula Pinatar Arena Football Center. The management of a sport facility. FC Cartagena. Management of football club. Workshop    
Session 3: Miguel Rodriguez How to create a sports company Strategy Plan of a Sport Company Strategy of Startups Business Model of a Sport Entity  
Session 4: José Miguel Garrido Management of a basketball club Marketing around a Basketball team Match Day Workshop  
Session 1: Sports Events Organization from inside Study Case of Volvo Ocean Race Study Case of Mutua Madrid Open Workshop        
Session 2: Sports Tourism Management and organization of events in La Manga Club Management and organization of events in Pinatar Arena Workshop        
Session 3: “Sports Event Organisation and Promotion” What is a Sports Event? Design Management Implications Promotion Case Study 1 discussion: When We Were Kings (M. Ali vs G. Foreman). Kinshasa, Zaire. 1974 (Movie to be watched before class). Case study 2: The Great North Run Workshop: The Olympic Agenda 20+20 “Reverse” SWOT Analysis
Session 4: Fran de Paula Match Day of a Football Team Organization of an international sub 21 match          

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(+34) 968 278 786

Teaching Staff