The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.
Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and operations management aimed at innovation and marketing processes in the tourism sector.
Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.
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