Key Facts

Today’s society is evolving at a steady pace. Every day, different problems and challenges emerge, making the development of companies an uncertain path. In order to grow and contribute to the world’s progress, enterprises have to present new solutions to the market and to their business culture, never ignoring the real purpose of any society: to contribute to the common good.

The objective of the Master’s in Innovation and Tourism Marketing (ITM) is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations.

Recognized academics and successful executives join in a strong faculty team, which presents students the broad perspective of a company in its different aspects, hereby assisting future leaders in their decision-making processes.

Students’ individual evolution depends on their cooperative attitude and open- minded personality. As part of an international, multicultural group, classmates will have to team up with each other and work together to overcome different tasks and case studies based on real problems. Naturally, networks will grow in class and the bonds created can lead to projects beyond the master’s program.

During the ITM, every participant will have the opportunity to feel the innovation world directly in an organization. With a minimum of 150 hours of practical work, the internship will contribute directly to the experience and professional profile of students.

Moreover, UCAM’s career services will be available for the ITM students including the SOIL – “Orientation and Work Placement Service” of UCAM, “Portal de Empleo” – the university’s employment portal – and the “Network of Recruiting Erasmus”, a service that promotes international students’ employment in top companies throughout Spain.