Objectives

The Master’s Degree in Innovation and Tourism Marketing aims to offer students the necessary theory and training to achieve, at the highest level, their personal and professional development as in the tourism industry. Therefore, the main purpose of this Master’s is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations.

The curriculum -both theoretical and practical- is designed to provide students with the essential knowledge and to ensure their professional career. The theoretical section covers a wide range of courses on innovation and technology, marketing processes, branding, business models and public management in the tourism sector. The practical section or internship comprises 150 hours and is developed with the collaboration of well-established companies and organizations.

Qualified academic staff and successful professionals join to create a strong faculty team, which is able to transmit to students their vision of innovation and marketing strategies from different perspectives, hereby assisting future leaders in their decision-making processes.