Module

NEW SCENERY IN POLITICS

Lecturers: Pablo Blesa Aledo, PhD. and Dorothy Estrada, PhD.

Geopolitical, political and social trends are shaping fast the new century scenery.
The rise of China and South East Asia, the apparent decline of the Western countries, the de-composition or re-composition of the European Union, the new leadership in the United States: these great geopolitical issues are altering in a great manner the New Scenery in Politics. In this course we will strive to understand how these elements are determining our future: our wellbeing, our welfare and our security.

CROSS-CULTURAL COMMUNICATION AND BUSINESS BEHAVIOUR

Lecturers: Pilar Barra Hernández, PhD.

The current globalization seems to present an ideal environment for companies to be successful anywhere in the world. Sometimes we are not able to understand why our perfectly planned strategy did not result in a remarkable success. Why our expectations were not met? Not all countries behave in the same way when doing business. Only by knowing perfectly our target country business culture should we be able to start doing business. If not, a high risk of failure would be present.

MARKETING: NEW TRENDS IN THE EUROPEAN UNION CONTEXT

Lecturers: Josep Martínez-Polo, MS. and José-Manuel Noguera-Vivo, Ph.D.

Managing online identity and how to use it to craft a professional future, building communities and monitoring online conversations will be some of the contents in this subject. Starting with a practical approach into creating institutional content at the Internet using inbound marketing, SEO, SEM and SMM tools our students will know why email marketing is a must-have in any digital marketing strategy.

SPORT AS A “GLOCAL” PRODUCT: STRATEGIC MANAGEMENT

Lecturers: José Moya

On the one hand, everybody seems to know what sports is but… does sport mean the same for all of us? Absolutely not. On the other, sport industry is far from being global. Fans could be interested in some events like UEFA Champions League all over the planet (global) but coverage of most sporting events at the Olympics differs dramatically from one country to another (local). Think of badmington for example, how many countries covered badmington events as intensively as India, Pakistan or Indonesia in Río 2016?

SPANISH LANGUAGE, SOCIETY AND CULTURE

Lecturers: M. Carolina Padilla Léon

The course is focused on foreign University students and professionals who wish to start or increase their knowledge in Spanish language, whereas they learn about Spanish society and culture of Spanish speaking countries. The course is offered at different levels, according to the Common European Framework of Reference for Languages (CEFR). The class level to be followed is established after the Placement level test prior to the course beginning.