International Business and Culture Program
The International Business and Culture Program offered at the UCAM is aimed at international students who want to expand their knowledge in certain areas of specialization. The Program is open to undergraduate and postgraduate students in any field of study and consists of four Business Courses (4) and one Spanish Language and Culture Course (1). Every course accounts for 45 contact hours (5 ECTS) and is taught in English.
|Students must enroll in a minimum of two Business Courses and there must be a minimum of 8 students enrolled for a course to be provided.|
|Students should send the following documents to email@example.com:|
|Copy of the passport. Copy of the registration form at their home university (or diploma if they are postgraduate students). Proof of payment of the pre-inscription fees (115€)|
|Banco Santander Central Hispano (BSCH) Account number: 0049 6660 79 2616038051 IBAN Code: ES03 SWIFT/BIC: BSCHESMM.
A letter of acceptance will be sent to students once all requested documents are received and the application for admission is approved.
|Fees vary based on the number of courses selected by the student:|
|Two Business Courses: 1,480€|
|Three Business Courses: 2,210€|
|Four Business Courses: 2,940€|
|Spanish Language, Society and Culture course: 280€|
|Fall Term:||18th September 2017 - 30th November 2017|
|Language||Spring Term: 5th February 2018 – 3rd May 2018|
|Registration deadlines||1st term: 31st July 2017
2nd term: 12th January 2018
|NEW SCENERY IN POLITICS||Lecturers: Pablo Blesa Aledo, PhD. and
Dorothy Estrada, PhD.
Geopolitical, political and social trends are shaping fast the new century scenery.
The rise of China and South East Asia, the apparent decline of the Western countries, the de-composition or re-composition of the European Union, the new leadership in the United States: these great geopolitical issues are altering in a great manner the New Scenery in Politics. In this course we will strive to understand how these elements are determining our future: our wellbeing, our welfare and our security.
|MARKETING: NEW TRENDS IN THE EUROPEAN UNION CONTEXT||Lecturers: Josep Martínez-Polo, MS. and
José-Manuel Noguera-Vivo, Ph.D.
Managing online identity and how to use it to craft a professional future, building communities and monitoring online conversations will be some of the contents in this subject. Starting with a practical approach into creating institutional content at the Internet using inbound marketing, SEO, SEM and SMM tools our students will know why email marketing is a must-have in any digital marketing strategy.
|SPANISH LANGUAGE, SOCIETY AND CULTURE||Lecturer: M. Carolina Padilla León
The course is focused on foreign University students and professionals who wish to start or increase their knowledge in Spanish language, whereas they learn about Spanish society and culture of Spanish speaking countries.
The course is offered at different levels, according to the Common European Framework of Reference for Languages (CEFR).
The class level to be followed is established after the Placement level test prior to the course beginning.
|CROSS-CULTURAL COMMUNICATION AND BUSINESS BEHAVIOUR||Lecturer: M. Pilar Barra Hernández, PhD.
The current globalization seems to present an ideal environment for companies to be successful anywhere in the world.
Sometimes we are not able to understand why our perfectly planned strategy did not result in a remarkable success.
Why our expectations were not met? Not all countries behave in the same way when doing business.
Only by knowing perfectly our target country business culture should we be able to start doing business.
If not, a high risk of failure would be present.
|SPORT AS A “GLOCAL” PRODUCT: STRATEGIC MANAGEMENT||Lecturer: Javier Ramírez Perdiguero, PhD.
On the one hand, everybody seems to know what sports is but… does sport mean the same for all of us? Absolutely not.
On the other, sport industry is far from being global.
Fans could be interested in some events like UEFA Champions League all over the planet (global) but coverage of most sporting events at the Olympics differs dramatically from one country to another (local).
Think of badmington for example, how many countries covered badmington events as intensively as India, Pakistan or Indonesia in Río 2016?