Study plan

First Semester
COURSES ETCS TYPE
Tourism market structure 6 FB
Communication Theory  6 FB
English for Tourism 6 OB
Fundamentals of Accounting  4,5 OB
Tourism Legislation and Regulation 4,5 OB
Theology I  3 OB
Second Semester
COURSES ETCS TYPE
Advertising and interactive communication in tourism 4,5 OB
Commercial Law  4,5 OB
Fundamentals of Ethics 3 OB
Business English  6 OB
Geographical analysis of tourism resources and destinations 6 FB
Business Organisation and Management  6 FB

 

First Semester
COURSES ETCS TYPE
Fundamentals of Marketing 6 FB
Foreign Language I 6 OB
Fundamentals of Economics 6 FB
Territorial Tourism Planning and Sustainability  6 FB
Oral and Written Communication 6 OB
Second Semester
COURSES ETCS TYPE
Media industries and Tourism 6 FB
Foreign Language II 6 OB
Innovation management 6 FB
Commercial management and marketing 6 FB
Applied Ethics and Bioethics 3 OB
Theology II 3 OB
First Semester
COURSES ETCS TYPE
Consumer Behaviour 4,5 OB
Tourism and Cooperation for local development  4,5 OB
Events management and Protocol 6 OB
Social Doctrine of the Church 3 OB
Statistics applied to Tourism 6 OB
Advertising and Public Relations   6 OB
Second Semester
COURSES ETCS TYPE
Humanities 3 OB
Cultural Heritage Management 4,5 OB
Tourism distribution channels and intermediation 6 OB
Optional course I (selection)
International Marketing 
Creativity in communication
Leisure and active tourism Management
6 OP
Market research methods 6 OB
Leadership and Emotional Intelligence 6 OB

 

First Semester
COURSES ETCS TYPE
Sales Management  4,5 OB
Hospitality Management  6 OB
Quality Tourism Management  4,5 OB
Tourism Consulting and Research  6 FB
Public Management of Tourism Destinations 6 OB
Optional course II (selection)
Strategic management
Advertising Design applied to Tourism
   
Second Semester
COURSES ETCS TYPE
Management of travel and tourism operations 6 OB
Image Management and Communication 6 OB
Bachelor’s Degree Final Project 6 OB
Internship 6 OB
Optional course III (selection)
Financial analysis 
Public Relations Strategy

6 OP