First Semester | ||
COURSES | ETCS | TYPE |
Tourism market structure | 6 | FB |
Communication Theory | 6 | FB |
English for Tourism | 6 | OB |
Fundamentals of Accounting | 4,5 | OB |
Tourism Legislation and Regulation | 4,5 | OB |
Theology I | 3 | OB |
Second Semester | ||
COURSES | ETCS | TYPE |
Advertising and interactive communication in tourism | 4,5 | OB |
Commercial Law | 4,5 | OB |
Fundamentals of Ethics | 3 | OB |
Business English | 6 | OB |
Geographical analysis of tourism resources and destinations | 6 | FB |
Business Organisation and Management | 6 | FB |
First Semester | ||
COURSES | ETCS | TYPE |
Fundamentals of Marketing | 6 | FB |
Foreign Language I | 6 | OB |
Fundamentals of Economics | 6 | FB |
Territorial Tourism Planning and Sustainability | 6 | FB |
Oral and Written Communication | 6 | OB |
Second Semester | ||
COURSES | ETCS | TYPE |
Media industries and Tourism | 6 | FB |
Foreign Language II | 6 | OB |
Innovation management | 6 | FB |
Commercial management and marketing | 6 | FB |
Applied Ethics and Bioethics | 3 | OB |
Theology II | 3 | OB |
First Semester | ||
COURSES | ETCS | TYPE |
Consumer Behaviour | 4,5 | OB |
Tourism and Cooperation for local development | 4,5 | OB |
Events management and Protocol | 6 | OB |
Social Doctrine of the Church | 3 | OB |
Statistics applied to Tourism | 6 | OB |
Advertising and Public Relations | 6 | OB |
Second Semester | ||
COURSES | ETCS | TYPE |
Humanities | 3 | OB |
Cultural Heritage Management | 4,5 | OB |
Tourism distribution channels and intermediation | 6 | OB |
Optional course I (selection) International Marketing Creativity in communication Leisure and active tourism Management |
6 | OP |
Market research methods | 6 | OB |
Leadership and Emotional Intelligence | 6 | OB |
First Semester | ||
COURSES | ETCS | TYPE |
Sales Management | 4,5 | OB |
Hospitality Management | 6 | OB |
Quality Tourism Management | 4,5 | OB |
Tourism Consulting and Research | 6 | FB |
Public Management of Tourism Destinations | 6 | OB |
Optional course II (selection) Strategic management Advertising Design applied to Tourism |
||
Second Semester | ||
COURSES | ETCS | TYPE |
Management of travel and tourism operations | 6 | OB |
Image Management and Communication | 6 | OB |
Bachelor’s Degree Final Project | 6 | OB |
Internship | 6 | OB |
Optional course III (selection) Financial analysis Public Relations Strategy |
6 | OP |