Curriculum
| First Semester | ||
| COURSES | ETCS | TYPE |
| Tourism market structure | 6 | FB |
| Communication Theory | 6 | FB |
| English for Tourism | 6 | OB |
| Fundamentals of Accounting | 4,5 | OB |
| Tourism Legislation and Regulation | 4,5 | OB |
| Theology I | 3 | OB |
| Second Semester | ||
| COURSES | ETCS | TYPE |
| Advertising and interactive communication in tourism | 4,5 | OB |
| Commercial Law | 4,5 | OB |
| Fundamentals of Ethics | 3 | OB |
| Business English | 6 | OB |
| Geographical analysis of tourism resources and destinations | 6 | FB |
| Business Organisation and Management | 6 | FB |
| First Semester | ||
| COURSES | ETCS | TYPE |
| Fundamentals of Marketing | 6 | FB |
| Foreign Language I | 6 | OB |
| Fundamentals of Economics | 6 | FB |
| Territorial Tourism Planning and Sustainability | 6 | FB |
| Oral and Written Communication | 6 | OB |
| Second Semester | ||
| COURSES | ETCS | TYPE |
| Media industries and Tourism | 6 | FB |
| Foreign Language II | 6 | OB |
| Innovation management | 6 | FB |
| Commercial management and marketing | 6 | FB |
| Applied Ethics and Bioethics | 3 | OB |
| Theology II | 3 | OB |
| First Semester | ||
| COURSES | ETCS | TYPE |
| Consumer Behaviour | 4,5 | OB |
| Tourism and Cooperation for local development | 4,5 | OB |
| Events management and Protocol | 6 | OB |
| Social Doctrine of the Church | 3 | OB |
| Statistics applied to Tourism | 6 | OB |
| Advertising and Public Relations | 6 | OB |
| Second Semester | ||
| COURSES | ETCS | TYPE |
| Humanities | 3 | OB |
| Cultural Heritage Management | 4,5 | OB |
| Tourism distribution channels and intermediation | 6 | OB |
| Optional course I (selection) International Marketing Creativity in communication Leisure and active tourism Management |
6 | OP |
| Market research methods | 6 | OB |
| Leadership and Emotional Intelligence | 6 | OB |
| First Semester | ||
| COURSES | ETCS | TYPE |
| Sales Management | 4,5 | OB |
| Hospitality Management | 6 | OB |
| Quality Tourism Management | 4,5 | OB |
| Tourism Consulting and Research | 6 | FB |
| Public Management of Tourism Destinations | 6 | OB |
| Optional course II (selection) Strategic management Advertising Design applied to Tourism |
||
| Second Semester | ||
| COURSES | ETCS | TYPE |
| Management of travel and tourism operations | 6 | OB |
| Image Management and Communication | 6 | OB |
| Bachelor’s Degree Final Project | 6 | OB |
| Internship | 6 | OB |
| Optional course III (selection) Financial analysis Public Relations Strategy |
6 | OP |